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Lulu Padoca is a producer of artisanal breads and a coffee shop located in Bahia, Brazil. The challenge was to bring the cute and delicate identity of Luiza Câmara, its founder, to its branding.
Luiza has an affectionate relationship with her clientele and emphasizes on her social media how she dedicates herself to her craft and her family. One of the members is the little dog Amora, whom I made a point to highlight in the brand as a mascot.
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